My Values Are Important …. Most of the Time

 

In August of 2009, I mused in my blog “Consistent Messages – The True Source of Inconsistency” about whether or not the messages we broadcast to the world are in resonance with our values and actions.

One of the things I discussed was in regards to a national supermarket chain and their inconsistent message around plastic bags, announcing that they did not want their customers to use them.  The reason was because the environment was important to them and this was one way they were demonstrating their commitment.  To accomplish this, they would begin charging 5 cents per bag moving forward. 

The reason they selected 5 cents was that in fact they only wanted to lightly discourage people from buying them without offending anyone.  They didn’t in fact want you to stop as the signs in the supermarket suggested and I thought the inconsistency between message and intention was amusing.

I was listening to a spokesperson on the radio this morning from the same supermarket chain describing why the chain offered the bags free of charge to customers during the holiday season and had extended the free bag offer for the time being.

As she explained all the reasons why they did this, despite their promotion of commitment to the environment, she mentioned one thing repeatedly:

Customers are going to the other supermarket that offers the bags free of charge all the time.

The spokesperson then summed it all up with a choice of words that I found interesting.  This is a direct quote:

“In the end, it comes down to the business.”

As a business person myself, I agree that bottom-line financials are important.

However, when one promotes through advertising, in-store signs, etc., that they are committed to the environment, perhaps they should change the message to read:

We will do our best to be committed to the environment by keeping plastic bags out of landfill but if you don’t like that, that’s ok with us also.  We don’t want to offend you and lose your business.

Or, to put it another way:

Our values are negotiable.

Are your values negotiable?

If you say they are not, how do you know?

In service and servanthood.

Harry

To read my detailed blog “My Values Are Important … Most of the Time”, please click here.

 

Addendum: In March of 2010, the same supermarket chain announced that they would offer customers plastic bags free of charge for the foreseeable future.  The reason given?  The competitor was doing it.   Their values are for sale.