Overcoming Einstein’s Law of Insanity – A Review of “Drive” by Daniel Pink

We have all heard variations of Einstein’s Law of Insanity – to expect a different result from doing the same thing over and over.

Unfortunate confirmation of the pervasiveness of this law is all around us in the form of people and organizations who keep making the same mistakes over and over, constantly repeating failure or diminished results without appearing to learn from previous efforts.

While such behavior can be fatal and at the very least, demotivating and demoralizing, we continue to do it anyway.

Why?

Creatures of Habit – Breaking the Habit Before it Breaks Us

Being creatures of habit, we often will not follow a different path unless we are forced to or we are offered a significant motivation to change.  Surprisingly, fear of failure for many people is not sufficient motivation, since they believe that they will always save themselves right before things collapse completely.

How do we change our motivation model and therefore our results?

If you are a leader, owner or advisor to companies who suffer from the results of Einstein’s Law of Insanity, then you need to apply a cranial defibrillator to the head of the leadership team (or perhaps have someone apply it to you).

Daniel Pink’s latest book, “Drive – The Surprising Truth About What Motivates Us” is such a cranial defibrillator.

I found Mr. Pink’s book to be a blast (not just a breath) of fresh air.

Using a writing style that is engaging, informative and enjoyable, Mr. Pink takes the last 50 years of research in diagnosing and improving motivational behaviors and presents it to the reader in such a way that the reader says “Duh … of course”.

Now That We Know What Motivates and Demotivates

Having come to such obvious conclusions, then the reader is forced to ask themselves these questions.

Why am I not doing this? 

Why is my organization not doing this? 

How can we change how we motivate ourselves and others?

“Drive” explains what motivates and demotivates us personally and professionally. 

The author adeptly describes models commonly used today, including the carrot and stick model, which we use to motivate people but in fact, in most situations, are actually demotivating them instead.

Mr. Pink posits that it is important to understand intrinsic and extrinsic motivators before blindly applying such models.  Intrinsic motivators are the things that motivate us from within (based on our purpose, passion and sense of self-fulfillment) while extrinsic motivators are external factors that are offered in an attempt to motivate people or artificially guide results.

Implementing New Models

Many books in this genre tend to end discussions about motivation with fuzzy conclusions, leaving the reader hanging; wondering “ok, you’ve got me all excited but how do I move towards a better model?”.

Mr. Pink doesn’t disappoint.  The last part of his book contains a toolkit with practical strategies and ideas to enhance motivational improvement in a number of areas.  He offers guidance for individuals, organizations and parents for a variety of scenarios.

He closes his book with a wealth of guidance from experts who “get it”, the likes of Peter Drucker, Jim Collins, Gary Hamel and more.

Without a doubt, I rank this book as one of the top books in its space in terms of addressing how to motivate yourself and others.

The next time you or your organization needs a little ummph added to the team’s level of motivation, forget about people who sell you rah-rah corporate events or tell you that you just need to communicate more effectively. 

I blogged recently about how hundreds of us were once flown across the country so that we could literally play “pin-the-tail-on-the-donkey” at a corporate motivation-builder event.  I don’t know how you would react, but personally I was offended for my team and I to be treated like 5-years-olds at incredible expense and my client was incensed to hear that we were out of the office for a few days for a truly non-essential event.

Don’t fall into this trap and don’t allow your teams to be further demotivated.

Instead, pick up a copy of Daniel Pink’s book “Drive”, strap on your seatbelt and prepare to be whisked into a new paradigm – a paradigm where we finally embrace a true understanding of what motivates ourselves and others and shows how to use that information to create greater productivity and a sense of fulfillment – both personally and professionally.

It will one of the most refreshing and informative books you will have read for a while.

And it could change your life and the life of your company.

I choose transforming my knowledge, execution and sense of purpose over pin-the-tail-on-the-donkey any day of the week.

How about you?

In service and servanthood.

Harry

For my detailed blog on “Overcoming Einstein’s Law of Insanity – A Review of “Drive” by Daniel Pink”, please click here.